My Interview with Saudi fashion designer Razan Alazzouni

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Razan Alazzouni is one of the most famous Saudi fashion designers. Celebrities such Emma Roberts, Kelly Osbourne, Naya Rivera, Whitney Port and Ashley Tisdale among others wore her designs. If you want to know more about her, scroll down for the exclusive interview with Razan Alazzouni herself.



Tell me more about yourself (educational background, general profession= and non profession interests, define your personal style)? 

I was born and raised in Khobar, Saudi Arabia. While growing up, I’ve always leaned towards arts, so when it was time for college I went to the School of the Museum of Fine Arts in Boston, and during my time there I realized that a lot of my work was influenced by fashion.

As soon as I graduated, I decided to pursue fashion design as a career. What many people don’t realize is the endless amount of work and hours that goes into it, but nothing else brings me more joy!

I’d describe my personal style -much like my designs- as a cross between classic and modern. I like my designs to emphasize the femininity, delicacy and grace of the female form, while maintaining comfort.

What does fashion mean to you?  And what's your favorite part about being a fashion designer?

Fashion to me was always a way to express myself. My favorite part of being a fashion designer is experimenting with new fabrics and learning new techniques. You really have to keep up with the latest trends and that is the most fun part of the challenge.

When did you realize you wanted to become a fashion designer?

When I was around 11 years old I wanted to be a fashion designer. But of course like every kid, by the time I hit 12 I wanted to be something completely different.

Though I was always into fashion! Ever since I was three, I would always choose my own clothing. I loved to express myself.

As I grew up, I was constantly designing my own clothing, since I found it difficult to find the exact thing I would want to wear while shopping. When I went to art school for university, I realized how a lot of my work was influenced by fashion, and that’s what essentially paved my way to fashion Design.



How would you define fashion in Saudi Arabia? And do you see this industry growing here in the future? 

Saudi women are some of the most stylish women in the world. I admire how they each have their own style that shows through the clothes they wear and the way they style their outfits together. As for the fashion industry, I think the presence of fashion institutes such as raffles will help in guiding and refining more local talents, they will arm them with the tools needed to get into this industry.

Where do you get your inspiration?

Everything around me inspires me! Art, light, and nature are a few things that constantly inspire my choice in colors, fabrics and cuts. Our latest Autumn/Winter 2014 collection was influenced by winter blooms, particularly the poppy seed flower. It focused on depicting the softness of the flower against the harshness of winter. Which is why such sharp embroidery was mixed with a more organic design.

How long does it usually take you to construct a piece? 

Depends on the piece. Something from our Threads by Razan Alazzouni line would take about a week to finish, while a couture gown would take at least two months!



How do you select the materials you use?

Well, it usually depends on the season. For our latest Autumn/Winter 2014 collection, the collection was mostly made from crepe. Though the embroidery is usually the part that makes the season fabrics unique.

I know now you started designing jewelry, so how does designing jewelry differ from designing clothes? 

It’s very different. Accessories are such a wide spectrum. It’s so hard to narrow down what you think best accents the outfits without over welding the looks.

Do you prefer sketching a design or actually constructing them?

I prefer constructing my designs over sketching, but before starting with construction I always need to draw a primary sketch.



Who are you favorite local/international designers? 

Riccardo Tisci is definitely my all time favorite designer! His designs are a perfect mix of dramatic, artistic and conventional, which is a difficult combination to achieve.

What's the biggest highlight of your career to date?

Meeting Franca Sozzani (Editor in Chief of Vogue Italia). I remember she looked at my work and said “Brava. Brava. Brava” She didn’t say anything else.

What advice do you have for aspiring fashion designers 

Find your style, you need to find what separates you from other designers. It’s always good to look up to other designers and learn how to improve yourself and your craft, but never imitate!

Where can our readers buy your designs?


We’re currently stocked in Symphony Boutique in Dubai, Pink Label boutique in New York, The Closet boutique in Qatar, Moonriver boutique in New Delhi, Bloom boutique in Riyadh, and Cream boutique in Jeddah.

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